{"id":2032,"date":"2025-08-04T21:47:22","date_gmt":"2025-08-04T21:47:22","guid":{"rendered":"https:\/\/landingpartners.co\/?page_id=2032"},"modified":"2025-08-05T15:10:28","modified_gmt":"2025-08-05T15:10:28","slug":"politica-de-tratamiento-de-datos-personales","status":"publish","type":"page","link":"https:\/\/landingpartners.co\/en\/politica-de-tratamiento-de-datos-personales\/","title":{"rendered":"Personal Data Processing Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2032\" class=\"elementor elementor-2032\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2e754 e-flex e-con-boxed e-con e-parent\" data-id=\"7a2e754\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaedc8 elementor-widget elementor-widget-heading\" data-id=\"7eaedc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personal Data Processing Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55b288 elementor-widget elementor-widget-text-editor\" data-id=\"f55b288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By means of this document, LANDING PARTNERS S.A.S., in compliance with the provisions of Law\u202f1581 of 2012 and Decree\u202f1377 of 2013, establishes its Personal Data Processing Policy (hereinafter the \u201cPolicy\u201d), which defines the criteria for the collection, storage, use, circulation, and deletion of personal data. This is intended to guarantee the constitutional right of individuals to know, update, and correct any personal information that LANDING PARTNERS S.A.S. has collected about them or received in the ordinary course of its corporate activities. For the purposes of this Personal Data Processing Policy, LANDING PARTNERS S.A.S. will be the Data Controller, responsible for its implementation.<\/p>\n<p><strong>1. IDENTIFICATION OF THE DATA CONTROLLER&nbsp;<\/strong><strong>.<br><\/strong><br><strong>1.1 Data Controller Information<\/strong><br>The entity responsible for the processing of personal data contained in its databases is LANDING PARTNERS S.A.S., identified with Tax ID No. 901551891, with its main office located in Envigado, Colombia. The contact details of the data controller are:<\/p>\n<p><strong>Website:<\/strong> www.landingpartners.co<br><strong>Email:<\/strong> andres.rincon@landingpartners.co<\/p>\n<p><strong>1.2 Scope<\/strong><br>LANDING PARTNERS ensures that all its employees and affiliates are aware of and comply with this policy. It will also carry out training, updates, and dissemination activities as necessary for its employees to comply with the policy.<\/p>\n<p><strong>2. PROCESSING AND PURPOSE OF PERSONAL DATA<\/strong><br><strong>2.1 Data Collection<br><\/strong><br>LANDING PARTNERS collects users\u2019 personal data during interactions on its website www.landingpartners.co or during various events or activities it conducts. This information may be collected through electronic or physical means, such as forms or surveys, and may include, but is not limited to: names, phone numbers, identification numbers, emails, city of residence, interests, and other relevant contact data necessary for the website\u2019s functioning.<\/p>\n<p><strong>2.2 Processing<br><\/strong><br>The information contained in the LANDING PARTNERS databases will be subject to various forms of processing, including collection, sharing, updating, processing, reproduction, compilation, storage, use, systematization, and organization, in whole or in part.<\/p>\n<p>LANDING&nbsp;<span style=\"font-size: 1rem;\">will always process data in strict compliance with the purposes&nbsp;<\/span><span style=\"font-size: 1rem;\">authorized by the Data Subject.&nbsp;<\/span><span style=\"font-size: 1rem;\">In the event that Sensitive Data is collected, it will be processed&nbsp;<\/span><span style=\"font-size: 1rem;\">strictly for the purposes authorized&nbsp;<\/span><span style=\"font-size: 1rem;\">by the Data Subject, who will have the right to decide whether or not to provide the&nbsp;<\/span><span style=\"font-size: 1rem;\">information considered sensitive. Furthermore, the collection of Sensitive Data will be carried out in compliance with the relevant provisions of Law 1581 of 2012 and Decree 1377 of 2013.<\/span><\/p>\n<p>2.3 Purpose<\/p>\n<p>LANDING PARTNERS will collect personal data to store, use, and circulate it for the following purposes:<\/p>\n<p>1. Store the information in its database.<br>2. Perform administrative tasks and manage requests (inquiries, complaints, claims).<br>3. Invite users to events and offer new products and services.<br>4. Conduct data analysis for the sale of subscriptions and premium content targeted to users.<br>5. Create audience and website traffic profiles, including information on website browsing hours, sites visited, time spent on the website, and other relevant information to improve the service.<br>6. Producing opinion, market, or consumer analyses based on collected data<br>7. Conducting satisfaction surveys regarding content offered by LANDING PARTNERS<br>8. Sharing contact information with the sales force or distribution network, marketing by any means, market research, and any third parties with contractual relationships for such activities<br>9. Contacting the Data Subject via electronic means (SMS, chat, email) to send general content, loyalty campaigns, or service enhancements<br>10. Utilizing information for commercial purposes including\u2014but not limited to\u2014advertising, marketing campaigns, and presenting relevant products or services<br>11. Contacting the Data Subject through electronic media (identical to item 9) for general content and loyalty campaigns<br>12. Transmitting personal data abroad to third parties with whom LANDING PARTNERS has a data processing agreement, when necessary to fulfill contractual objectives<br>13. Licensing LANDING PARTNERS\u2019 databases<\/p>\n<p><strong>3. PRINCIPLES<\/strong><\/p>\n<p><strong>3.1 Principles of Personal Data Handling.<br><\/strong><br>LANDING PARTNERS will process personal data in strict adherence to the laws of the Republic of Colombia, especially Law 1581 of 2012, Decree 1377 of 2013, and any amendments or additions thereto. The processing will be governed by the following principles:<\/p>\n<p>14. Purpose: Data processing will serve a legitimate legal purpose, which will be promptly communicated to the Data Subject<br>15. Freedom: Processing requires the Data Subject\u2019s prior, informed, and explicit consent; no personal data may be collected or disclosed without authorization or legal mandate<br>16. Truthfulness: Information must be accurate, complete, up-to-date, verifiable, and understandable as provided by the Data Subject<br>17. Transparency: The Data Subject has the right to know, at any time and freely, whether their data is being processed and how<br>18. Restricted Access and Circulation: Data processing will comply with legal limits; personal data will not be publicly accessible unless access is technologically restricted to Data Subjects or authorized third parties<br>19. Security: Data must be managed with necessary technical, human, and administrative measures to ensure protection against unauthorized access, loss, alteration, or fraud<br>20. Confidentiality: All individuals participating in data processing must maintain confidentiality even after termination of their involvement<\/p>\n<p><strong>4. AUTHORIZATION FOR PERSONAL DATA PROCESSING<\/strong><br><strong>4.1 Authorization<br><\/strong><br>Without prejudice to the exceptions established in Law 1581 of 2012, LANDING PARTNERS will always require the Data Subject's prior and informed authorization for the processing of their Personal Data in accordance with the purposes established&nbsp;<span style=\"font-size: 1rem;\">in this Policy. Data Subject authorization may be obtained or granted by any means and may always be subsequently consulted by the Data Subject. Data Subject authorization will not be required in the following cases:<\/span><\/p>\n<p>21. Information is requested by public or administrative entities within their legal mandate or by court order<br>22. Data is publicly available<br>23. There is a medical or health emergency<br>24. Data is processed for historical, statistical, or scientific purposes authorized by law<br>25. Data relates to the Civil Registry of Persons<\/p>\n<p><strong>4.2 Proof of Authorization<br><\/strong><br>LANDING PARTNERS will implement technological or mechanical means to record authorizations from Data Subjects, including the date and manner in which authorization was obtained.<\/p>\n<p><strong>4.3 Revocation of Authorization<br><\/strong><br>Data Subjects may request deletion of their personal data or revoke their authorization at any time through a formal complaint, as outlined in this Policy. Deletion or revocation will not be permitted if the Data Subject has a legal or contractual obligation to remain in LANDING PARTNERS\u2019 databases.<\/p>\n<p><strong>5. RIGHTS AND DUTIES<br><\/strong><br><strong>5.1 Data Subject Rights<br><\/strong><br>The Data Subject has the right to:<br>26. Access, update, and correct personal data stored by LANDING PARTNERS<br>27. Request proof of the personal data processing authorization granted<br>28. Be informed by LANDING PARTNERS or the data processor, upon request, about how their data has been used<br>29. File complaints with the Superintendence of Industry and Commerce (SIC) for violations of data protection laws<br>30. Revoke authorization and\/or request data deletion when the processing does not respect constitutional and legal principles, rights, and guarantees. Revocation and\/or deletion will be appropriate when the Superintendency of Industry and Commerce has determined that, in the processing of data,&nbsp;<span style=\"font-size: 1rem;\">LANDING PARTNERS has engaged in conduct contrary to this law and the Constitution;<br><\/span><span style=\"font-size: 1rem;\">31. Access their processed data free of charge<br><\/span><span style=\"font-size: 1rem;\">32. Decline to answer questions about sensitive data or data concerning minors<\/span><\/p>\n<p><b>5.2 LEGITIMATE REPRESENTATION<br><br><\/b>These rights may be exercised by:<\/p>\n<p>33. The Data Subject, upon proof of identity (e.g., national ID)<br>34. Their legal successors, with appropriate documentation<br>35. Their representative or legal agent, with valid power of attorney<\/p>\n<p><br><b>5.3 DUTIES OF LANDING PARTNERS<br><br><\/b>As Data Controller under Article\u202f17 of Law\u202f1581 of\u202f2012, LANDING PARTNERS commits to:<br>36. Guaranteeing the effective exercise of habeas data rights at all times<br>37. Storing authorization records in accordance with the law<br>38.Properly informing Data Subjects about collection purposes and their rights<br>39. Protecting data with adequate security measures<br>40. Ensuring that data transferred to processors is accurate and comprehensible<br>41. Updating data promptly and ensuring processors maintain current information<br>42. Correcting inaccurate data at the Data Subject\u2019s request<br>43. Providing processors only with authorized data<br>44. Ensuring processors comply with data confidentiality and security requirements<\/p>\n<p>45. Handling inquiries and complaints as required by Law\u202f1581 of\u202f2012<br>46. Informing processors when data is under legal dispute<br>47. Reporting to processors the authorized use\/treatment of data, upon request<br>48. Inform the data protection authority when security code violations occur and there are risks in the management of the Data Subjects' information.<br>49. Complying with directives from the Superintendence of Industry and Commerce<\/p>\n<p><br><b>5.4 DUTIES OF DATA PROCESSORS<br><br><\/b>According to Article\u202f18 of Law\u202f1581 of 2012, LANDING PARTNERS or designated processors must:<br>50. Ensure Data Subjects\u2019 rights of habeas data are protected at all times<br>51. Maintain data security to prevent unauthorized access or alteration<br>52. Correct, update, or delete data in accordance with the law<br>53. Process inquiries and complaints promptly<br>54. Flag data as \u201cunder judicial dispute\u201d when notified by authorities<br>55. Refrain from disseminating data that is legally contested<br>56. Allow access to information only to persons who may have access to it in accordance with Law 1581 of 2012.<br>57. Comply with mandates issued by the Superintendence of Industry and Commerce<\/p><\/p>\n<p><b>6. INQUIRIES, COMPLAINTS, AND CLAIMS<br>6.1 CHANNELS FOR PETITIONS, INQUIRIES, AND COMPLAINTS<\/b><\/p>\n<p><\/p>\n<p><b><\/b>The Holder of Personal Data may exercise the rights established in section 8.1 of this Policy and others contained in the law and the Constitution through the channels or means provided by LANDING PARTNERS for public attention, the email andres.rincon@landingpartners.co, whose information can be consulted www.landingpartners.co, available from Monday to Friday from 8:00 a.m.&nbsp;<span style=\"font-size: 1rem;\">a.m. to 6:00 p.m., to address requests, queries and complaints related to&nbsp;<\/span><span style=\"font-size: 1rem;\">the processing of Personal Data. You may also use the \"Contact Us\" section on the www.landingpartners.co website.<\/span><\/p><p>6.2 PROCEDURE FOR EXERCISING THE RIGHT TO HABEAS DATA The Owner of Personal Data whose information is stored in the LANDING PARTNERS databases, or their successors in title, may submit petitions, complaints and claims, exercising the rights provided for in section 8.1 of this document, with respect to the data they have provided in the terms established by applicable law. Any request for consultation, correction, update or deletion must be submitted in writing or by email, and must contain the following information:<br>58. Full name and surname<br>59. Contact information (physical and\/or electronic address, phone)<br>60. Preferred method for receiving a response<br>61. Description of the request and right exercised (e.g., access, update, revoke, delete, etc.)<br>62. Signature (if applicable) and identification number; Inquiries will be answered by LANDING PARTNERS within a period of no more than fifteen (15) business days from the date of receipt of the respective request. When it is not possible to answer the inquiry within this period, the interested party will be informed, stating the reasons for the delay and indicating the date on which their inquiry will be answered, which in no case may exceed eight (8) business days following the expiration of the first term. LANDING PARTNERS may send the response to the inquiry or claim to the Owner of the information via email or certified mail. Once the terms established by Law 1581 of 2012 and other regulations or supplements thereof have been met, the Data Subject who is denied, in whole or in part, the exercise of the rights of access, update, rectification, deletion, and revocation may bring his or her case to the attention of the Office for the Protection of Personal Data of the Superintendency of Industry and Commerce.<br>The Holder or the persons entitled to exercise their rights must complete the consultation process with LANDING PARTNERS as a prerequisite to filing any complaint with the Superintendence of Industry and Commerce,<\/p>\n<p><b>7. MISCELLANEOUS PROVISIONS<br>7.1 PUBLICATION OF THE POLICY<\/b><\/p>\n<p>These policies will be available to the public through the following website: www.landingpartners.co<\/p>\n<p><strong>7.2 POLICY MODIFICATIONS<\/strong><\/p>\n<p>These policies may be modified by LANDING PARTNERS with prior notice to the Personal Information Holders. Such modifications will be published on the aforementioned website. LANDING PARTNERS will notify Holders of any modifications made to this Processing Policy at least five (5) business days prior to the entry into force of the modified policy. In the event that the Holder does not agree with the modifications made to this Processing Policy, he or she will have the right to request the deletion of his or her Personal Data in accordance with the procedure described in section 7.2.<\/p>\n<p><strong>8. EFFECTIVE DATE<br><\/strong><br>This Personal Data Processing Policy becomes effective on August 1, 2025, and remains effective as long as the data is utilized for the purposes outlined above. Once those purposes have been fulfilled\u2014and provided there is no legal or contractual obligation to retain the data\u2014it will be deleted from LANDING PARTNERS\u2019 databases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Tratamiento de Datos Personales Por medio del presente documento LANDING PARTNERS S.A.S., en cumplimiento de las disposiciones de la Ley 1581 de 2012 y el Decreto 1377 de 2013, establece la Pol\u00edtica de Tratamiento de Datos Personales (en adelante la \u201cPol\u00edtica\u201d), por medio de las cuales determinar\u00e1 los criterios para su recolecci\u00f3n, almacenamiento, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2032","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/pages\/2032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/comments?post=2032"}],"version-history":[{"count":64,"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/pages\/2032\/revisions"}],"predecessor-version":[{"id":2231,"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/pages\/2032\/revisions\/2231"}],"wp:attachment":[{"href":"https:\/\/landingpartners.co\/en\/wp-json\/wp\/v2\/media?parent=2032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}